About the Project

Scooper is an upcoming ice cream brand that focuses to serve young earning audience. The brand sells premium ice creams without making your pockets empty!

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Problem 

Facing tough competition from local and big brands, the brand wanted to create it’s own space in the consumer’s minds and be a reason to make people happy with it’s super rich taste, which is difficult to achieve with fierce market forces from competitors.

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Solution

Creating a modern and curious identity and packaging to attract younger audience. Using a colour system that is vibrant, and typography that is fun and modern, the brand will be seen as a place of happiness, even with the box at home should feel alluring.