About the Project
Ecogrocery is a grocery store just like a department store, but only for veggies and fruits. The brand is a startup and wants to make big in the market by providing organic and real stuff.
 

Problem

The brand being young needed a strong personality to make a statement. The high competition and rising prices are an ever threat. The audience is consuming fast food and inorganic vegatables and fruits grown with chemical fertilizers.
 

Solution

To make a logo and identity unique to the brand. Considering the core values of the brand to be organic, the idea was to incorporate the “organic” nature into the typeface itself. The lush green, yellows and oranges are to denote the promising real colours of vegetables and fruits.